We’re looking for an experienced Marketing Director who can think ahead, think big, and help write the next chapter of the Miralis brand.

Someone who will have the freedom to imagine what Miralis can become over the next few years, help shape our broader marketing direction, and turn that vision into projects, experiences, and initiatives that take the brand even further.

Because a brand like Miralis can come to life in countless ways.

In a campaign that hits the mark.
In a product launch people remember.
In a partner experience they’re still talking about years later.
In driving more consumers into our partner showrooms.
In an unexpected collaboration.
In a new way for people to discover us.
Or in an idea we simply haven’t had yet.

And that’s exactly where things get interesting.

THE PLAYGROUND

At Miralis, marketing extends far beyond the four walls of the office.

Our partner showrooms stretch from Quebec to Ontario and down the U.S. East Coast, including markets such as New York and Miami.

So yes, your day-to-day might sometimes look like this:

A launch in Montreal.
A partner event in Toronto.
An event in New York.
A special project in Miami.
A collaboration with a public figure or someone from the arts community.
A campaign that introduces Miralis to a whole new audience.

And the next day?

A discussion about our next market.
A go-to-market strategy to build.
A new technology to explore.
An idea to push further.

We like the contrast.

Because here, marketing is as much about strategy as it is about experience, as much about brand as performance, and as much about B2C as B2B.

The goal? To make consumers want to discover Miralis, give our partner showrooms even more reasons to speak proudly about the brand, and ensure our marketing efforts contribute directly to their performance as well as Miralis’, at home and beyond.

YOUR MANDATE

Your mission will be to define and evolve Miralis’ marketing vision for the years ahead.

You’ll work closely with leadership, sales teams, product innovation, and our partner network to continue growing a brand that already has a strong identity and big ambitions for what comes next.

More specifically, you will:

• build the marketing strategy and action plan that support Miralis’ growth ambitions;

• evolve the brand on both the consumer (B2C) and partner (B2B) sides;

• bring a strong marketing voice to the company’s strategic discussions;

• actively contribute to Miralis’ growth beyond Quebec, with a significant focus on Ontario, followed by our U.S. markets;

• imagine campaigns, activations, and brand experiences that stand out;

• create initiatives that strengthen the sense of belonging across our partner network;

• lead and contribute to the organization of events in Quebec, Ontario, and occasionally in the United States;

• develop and oversee collaborations with creators, public figures, partners, and members of the arts community;

• build go-to-market strategies for new products and innovations, in close collaboration with the innovation team;

• determine how to turn an innovation into a true commercial success: the right positioning, the right message, the right tools, the right channels… and the right timing;

• help our partners and consumers understand why a new product deserves their attention;

• continue evolving our digital ecosystem toward an increasingly high level of performance;

• master established channels — social media, content, digital advertising, web performance, CRM — while keeping an eye on new possibilities;

• explore how AI, evolving search behaviours, and emerging technologies can transform the way we approach marketing;

• measure the performance of our initiatives, identify opportunities, and evolve our strategies to support the growth of Miralis and our partner showrooms;

• keep one eye on what matters today… and the other on what could matter tomorrow.

WHAT WE’RE REALLY LOOKING FOR

We’re looking for someone who can grow a brand and influence where it goes next.

Someone with enough experience to step back, ask the right questions, rally people around a vision, and bring a strong marketing perspective to the company’s major strategic discussions.

Someone who can look at Miralis and ask:

How far could we take this brand in three years? In five? And what ideas could we start exploring today?

You could be a great fit if:

• you have several strong years of marketing experience under your belt — or under your sneakers, we’re not picky;

• you’ve led meaningful strategic thinking and are comfortable influencing decisions;

• you have a soft spot for strong brands, design, image, and everything that creates a cohesive universe;

• you know how to turn a marketing instinct into a strategy, and a strategy into meaningful initiatives;

• you understand both B2C and B2B realities and know how to adapt your approach to each;

• you know that a great new product doesn’t become successful simply because it’s good — it also needs to be positioned, brought to life, told well, and marketed effectively;

• you’re strategic, curious, and naturally inclined to move ideas forward;

• you enjoy imagining what could be done just as much as helping bring it to life;

• digital is part of your marketing DNA;

• AI and new technologies make you want to explore rather than roll your eyes;

• you’re just as comfortable around a strategy table as you are behind the scenes at an event;

• you know how to navigate brand, go-to-market strategy, content, performance, experience, and events without losing sight of the bigger picture;

• you’re comfortable representing Miralis with partners, collaborators, public figures, and stakeholders from a variety of backgrounds;

• you are bilingual in French and English, both spoken and written — essential for working with our teams, partner showrooms, and markets across Canada and the United States;

• and above all, you want to have a real influence on the next chapter of a Quebec brand with big ambitions.

WHY MIRALIS?

Because here, there is still so much left to imagine.

Miralis already has a strong brand, a distinctive product offering, an established presence, and a solid network of partner showrooms.

And we still see tremendous possibilities ahead.

Introduce Miralis to even more consumers.
Create even more value for our partner showrooms.
Turn every innovation into an opportunity for growth.
Build a stronger presence in Ontario.
Continue expanding our footprint in the United States.
Explore new ways to communicate, connect, and surprise.

And continue building something people genuinely want to be part of.

Because at the end of the day, Miralis is more than a brand.

It’s a group of passionate people, partner showrooms that support us and challenge us, a lot of ideas, plenty of ambition… and still so many possibilities ahead.

If you’re reading this and already wondering how far you could help take the Miralis brand, we should probably talk.